Chargers admit error, drop new LA logo after criticism
The San Diego Chargers' old lightning bolt logo remained essentially unchanged for more than 40 years. The Los
The San Diego Chargers' old lightning bolt logo remained essentially unchanged for more than 40 years.
MORE: Angry Chargers fans dump gear in front of team facility
On Saturday, team officials said they had scrapped their first logo, which bore an uncanny resemblance to the Los Angeles Dodgers' timeless blue-and-white L.A. logo.
In case you missed that logo, which wasn't around very long:
The new logo from the now-Los Angeles @Chargers pic.twitter.com/rm4NorXtOA
— Ian Rapoport (@RapSheet) January 12, 2017
Chargers president of business operations A.G. Spanos told NBC Sports the team "miscalculated" how the logo would be received by the public.
"The logo that was revealed on Thursday was meant to help launch our brand into the market and supplement — not replace — our official team marks," Spanos told NBC. "Clearly, we miscalculated how the logo would be received, and we’ve taken it out of the rotation."
MORE: Chargers choose substance over style with Anthony Lynn hiring
The logo did not receive a warm welcome from fans in Los Angeles. Saturday, fans booed when the team's new logo was displayed on the video screen during the Lakers-Clippers game at the Staples Center.
Chargers logo on big screen: Fans boo
Pan to unidentified man in crowd: Fans confused
It's Chargers TE @jcumberland87 ! Fans cheer #awkward
— Bill Oram (@billoram) January 14, 2017
The logo quickly became a target for online critics.
The Chargers' new logo looks like the logo of a football team in a movie where there's a football game but the movie isn't about football.
— Kyle Madson (@KyleAMadson) January 12, 2017
Spanos told NBC the team may try another L.A. logo "down the road," and would look for community and fan input during the process.
"If the ultimate outcome of this episode is something really special that L.A. fans help create and truly love, that’s a win," Spanos said.